The Meet Me At Starbucks campaign was a massive undertaking that began with an effort that involved spending an entire day documenting the happenings at Starbucks locations in 27 different countries around the world concurrently.
The resulting footage was massive and took a very concerted effort to organize and catalog, but the end result was a plethora of amazing, real life interactions that exemplified the community aspect of Starbucks as a meeting place, and the footage was able to be utilized throughout the year for several different Starbucks campaigns, a small sample of which are represented here.
AdWeek – Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign
Wall Street Journal – Starbucks Reminds Consumers of its Roots
AdAge – Starbucks Launches First Brand Campaign, ‘Meet Me at Starbucks’
The Drum – Starbucks celebrates human diversity in global ‘Meet Me at Starbucks’ campaign
Marketing Magazine – Starbucks celebrates ‘real moments of human connection’ in global campaign
Shots – Starbucks Stories Go Global in New Campaign
brandchannel – Starbucks Launches Global Brand Campaign Filmed in 28 Countries
fwa – Meet Me at Starbucks: Site of the Day
4A’s Partners Award – Large Agency Creative Partnership of the Year
Shorty Award – Hospitality
SHOTS Awards Shortlist
AdWeek’s Project ISAAC Award, Best Practices in Partnership Invention – Gold