As part of a global launch of Adidas' new women's campaign, we explored the day to day lives of women who were creating through sport and making a name for themselves on social media platforms.

Part of the unique challenge in this campaign was to represent these women through social media, and our strategy was to embed their storylines within the social media platform itself, and utilize the interface as a design element to enhance the visual imagery.

It was a challenging undertaking, but the results were a huge success!